Where to focus an organisation‘s RD&I efforts?

A question that many are struggling with, so it was interesting to spend two days with colleagues from a large industrial concern, first looking at the drivers affecting them in the outside world over the next 10 years, before identifying the projects that deliver short term cost advantage/access to new or higher margin markets and longer term offer to bring a step change in competitivity. Interestingly, in this case, the step change – and cost advantage! – could come from joining the circular economy (your waste is my raw material). A nice view also from the top of the hotel…