Union for the Mediterreanean Business Forum in Cairo

It was a pleasure to return again to Cairo, and to have the chance to work with my dear friend Leena Ilmola to co-moderate the Union for the Mediterranean‘s first “Business Forum”. The speakers and organisers were excellent, and a real highlight for me (perhaps also as I could just relax and listen to that bit of the session as Leena moderated 😉) was to hear how entrepreneurs in the East and South of the Mediterranean are using e-commerce to beat entirely new paths to trade (and more). Certainly my congratulations to Roula Moussa, who now runs two super interesting ventures!