Just been helping a client to role-play a major competitor, and consequently refine their strategy. A number of interesting insights emerged – a combination of bringing many perspectives together, and breathing life into the business intelligence already gathered.
Particularly of note though, was that the existing strategy (which we already developed with the client two years back) remained valid in most parts, so this served to ensure the strategy remained a living process.
Thanks to Daniele Réchard and her team for organising an excellent day as part of the ESPAS ‘Global Trends to 2030: The Making of a New Geopolitical Order?’ event, and good to see so many friends there, inter alia Angela Wilkinson, Aaron Maniam, Jeanette Kwek, Norbert Reez, Jaana Tapanainen, Kristel Vanderelst, Thomas Lehr, Alun Rhydderch, Duncan Cass-Beggs, Joshua Polchar, and Christopher Cordey …
Many speakers focused on the threats we face, so I used the chance to promote Garret Banning’s idea of a starting an Annual Opportunity Assessment hearing. His logic: the US has an annual threat assessment, so why not also look for the opportunities in a systematic way as well: social, technological and political change makes many things possible in international relations today that were not possible before, and as Mary Kalder pointed out, if we only look at things through the geopolitical lens, everything seems very bleak…. And my thought: no need to wait for the US on this, let’s have the European Parliament organise the opportunity assessment (and please, if so, not in a standard format, let us be creative for once!)